On the topic of Urban Decay, I remember when the brand made it’s debut and gained popularity, I was in high school. Along with the brand Hard Candy, it was so different than all the rest (Maybeline, Revlon, Covergirl, etc.) and the names within the name were fun and disruptive (Midnight Cowboy Rides Again, OilSlick, SellOut, Roach, etc.). Being a teenager, the brand definitely spoke to me. I also have a personal tie to the brand, being that my Mother-N-Law has been the Controller for Urban Decay (just retired at 72 yrs old this year), and started out in a small office in Costa Mesa CA. The brand must of done something right as they were bought by Loreal in 2013. Would it have had the success it has if it were any different name?? I guess we’ll never know. And if I were, lets say “middle aged” when the brand debuted, would I have gravitated towards it? Probably not.
I feel that once a brand/company becomes extremely popular, we don’t focus on the name, but rather accept it as the norm, it is what it is, and we don’t give it a second thought. Example: Google, Amazon, Old Navy, Target, Victoria’s Secret, Macy’s.
Some fashion/cosmetic brands I like are: Tarte, Banana Republic, ZARA, Smashbox, La Roche-Posay, Obagi.