Wide gap between CH expectations and reality to deliver?

I haven’t been a creative on SH as long as many of you. But even in the time I have been here, I’m finding it more and more difficult to find some ground between a CH’s stated expectations and the reality to deliver. There actually seem to more (not less) contests looking for an exact match single word (dot com only) with no more than 4-6 characters etc. Sometimes even with a No Premiums request. I get quite depressed looking at these briefs, as I know this isn’t going to happen (for me at any rate). What do other creatives do? Do you ignore and move on to the next contest? Or do you try and submit something that might not be what they ask for (and risk an NYT rating), but is nearer reality?

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