I know now the source of my confusion about this feature. I think it’s due to the fact that a ‘.com’ sits next to the entry input box.
[__________] [.com] <-- like that
Somehow that tricked my mind to go into another mode, thinking it’s an Exact-domain-only contest. Actually, this is the same as the old Brand Name contest, which happen to also check for URL availability, right? Just that in the old one there was no [.com] next to the input box.
I have a feeling maybe more than a few contestants are confused about this feature, or maybe just the way it’s being presented. I did an experiment on a recent contest, here’s what I found.
Let’s use an imaginary contest to illustrate. Given ‘ham’ and ‘burger’ as keywords.
h <----- really??
All the above were already entered by contestants. Isn’t that interesting?