Over the next few days we will be making several updates to the Marketplace search algorithm. These updates are designed to improve the accuracy of ranking order of Marketplace listings as well as to provide additional exposure to names that have not received enough exposure in the recent past.
These updates will begin from today, and you may notice frequent changes in Marketplace rankings for your domains during the next few weeks as we test these updates.
We will also be adding additional checks to detect intentional misuse by certain sellers to manipulate their search rankings in the Marketplace. If our algorithm detects a pattern of misuse by certain sellers, it may automatically downgrade the positions of those listings in the Marketplace. Examples of misuse include:
- Sending artificial visits to your landing page to show a higher buyer interest
- Submitting fake Shortlists to boost the stats of your domains
We are also looking into examples of excessive “keyword stuffing” inside the descriptions and may make additional updates to our Marketplace algorithm as well as classification guidelines to discourage any intentional misuse.
Our Marketplace leverages an extremely dynamic search technology and our goal is to ensure that the most relevant names are shown to the prospective buyers that match their interest. Any misuse can not only create a negative experience for all buyers, it is also unfair to other sellers who rely on the accuracy of search results to achieve sales. Therefore we take these issues extremely seriously and will continue to update our algorithm accordingly.