Based upon the feedback from the creatives, we are pleased to announce three important updates to our Domain Marketplace.
- Variable Commission Rates:
The commission offered for SH registered domains will now be set based upon the overall fit and marketability of the domain. As we learn more about the market demand, we are finding that the level of investment needed in promoting names varies significantly based upon the style of the name, industry of the name, overall market demand, etc. Therefore, instead of offering a standard commission rate to all domains, we will now offer a specific commission rate for each name (depending upon the overall marketability and expected marketing investment for the name).
This does not change the terms for names that are already approved in the Marketplace. However for any new names approved starting today, you will be able to see the commission rate in your Marketplace Dashboard. You will be able to accept or reject that commission rate before your domain is approved for sale in the marketplace.
We will continue to be highly curated but we will likely be able to approve additional domain names that are currently being rejected due to a potential pricing issue.
Many of you have shared the feedback about the significant effort required in classifying the domain names before even knowing whether or not they will be approved. Starting immediately, you will be able to submit the domains without adding any additional details (e.g. possible uses, keywords or description). If your name is approved, and you accept the commission rate, you will then add additional details to classify the name before it goes live in the marketplace.
We are seeing an overwhelming number of submissions for review. This number is expected to further increase once we remove the restrictions related to entry classification. While we do not intend to introduce any listing fees, we will be adding a limit to how many pending names can be submitted by each creative at a given time. These limits will be based upon your overall approval rate in the marketplace. If your approval rate is higher than your peers, you will likely not see any limits or restrictions. However if your approval rate is relatively lower, you will only be able to submit a limited number of names at a given time. Once those names have been reviewed by the SH team, you will be able to submit more names. This will allow the SH team to manage the overall review requests more efficiently.