Thanks for all your feedback so far. Here is some additional context related to this feature that you might find helpful.
Why are we adding Related Keywords?
As the marketplace evolves, we believe that our search solution needs to continue to evolve in order to ensure that buyers have the ability to discover the most relevant domains for their use case. In the case of Brandable domains, we believe a static keyword based search solution is not enough. This is an area where we will continue to invest significant effort to ensure a dynamic and relevant search experience that maximizes the exposure for domains.
In the past, several sellers have used a “keyword stuffing” approach to populate the description in order to rank their names for many keyword searches. Not only does that lead to a poor customer experience for buyers, it also opens the room for misuse where certain sellers may use this technique to achieve an unfair advantage in ranking their names.
Moreover, having the list of additional keywords opens up additional exposure and discovery opportunities for your domains (not only in Search, but also in our AI based recommendations)
The Related Keywords feature will allow us to move to the next stage of AI based discovery and further improve the relevance of names for our buyers.
Do I have to manually come up with the Related Keywords?
No. In most cases, our AI will provide the recommended keywords for your domains. We have spent quite a bit of effort in building the AI to detect possible keywords for each domain, based upon the root words linked to the domain. These keywords are the most popular words that best correlate with the root words, based upon the buyer’s search data. Some of these keywords may not make sense, but since these are determined based on aggregated search data, we see a strong correlation between these keywords and the root words associated with the domain.
The AI will never be 100% but we believe it provides a good starting point for most domains. Sellers have the ability to further fine tune the keywords by editing them or they can leave the ones that are suggested by AI.
Once you have edited the keywords, the AI will never overwrite your work.
How will related keywords be used in search?
Currently these keywords are not being used in search. In the near future, our search algorithm will also consider these keywords to showcase relevant names based upon what the buyer is searching for. We will always give a higher priority to the root words and the possible uses but these keywords will allow additional opportunities for your names to be discovered in searches where they were not appearing before.
Our AI technology will also use this information to further improve our recommendations for buyers based upon their browsing experience.
As always, we appreciate all the feedback, and we encourage you to continue to share any constructive suggestions, so that we can continue to improve our platform.