New around here, and I’ve done a little searching on the forum, but it’s difficult to find if this has been discussed.
If you’re submitting 5 to 30 entries, are they what you would consider your best and how many did you go through to get to those entries?
When in ad school, and with my clients in the past, I would have to brainstorm many (10 to 30 maybe) ideas to get to about 2 to 5 that really seemed to take the cake. I was taught this is normal and natural, but there are times you can be inspired and your first 3 ideas are really as good as you think they are. So when I see Creatives submitting 20 entries (then 14 become highly rated), and the contest has only been active for a few hours, I’m naturally curious: did the Creative write 50 and whittle it down to 20? Are the entries the throw away ideas with the “I’m sure the CH is gonna love this!” ideas? How long did it take, 15 mins or 2 hours?
Personally, I can spend an hour coming up with 30 to 50 names only to come away with about 3 I really like and maybe 2 backups. Then the domain checker whittles that down to 2 entries. That’s another thing, it amazes me there are 20 names with domains available!
But I digress, it doesn’t hurt me that I don’t submit that much because I don’t have the ratings for submitting more, and I often don’t create more than a few high quality (I believe) ones, but I’m curious about what goes on in the heads of Creatives who do and what the creative process is like for you.