Thanks for sharing your thoughts and questions related to boosting your names. Here’s some additional context and clarification regarding this feature:
The primary goal of this capability is to add additional, “lifestyle” focused visual images for the marketplace domains so that they can be presented in additional ways to prospective buyers.
Since our name examples section is visited by thousands of prospective buyers every month, featuring these visual images in that section will improve the discovery of the domains.
There is a cost incurred by SH in creating the visual banners. The $25 fee is meant to offset some of that cost. Since this fee is only collected if a name is sold, the $25 fee will likely only offset a small portion of the overall cost that is incurred by SH to create these banners.
Here are few points to note while deciding whether or not to select the boosting option:
The boosting option is not expected to push your domain to the top of marketplace listing page. It is certainly intended to improve your overall rank, however as others have pointed out, if almost everyone decides to boost their names, you will not see a noticeable improvement in rank. Depending upon the response, we may decide to introduce additional restrictions in future.
The main advantage of boosting is for your name to appear in the Name Examples section, as well as for prospective buyers to see an additional “visual” rendering of the name when they visit your domain for sale page.
We will only show some of the names for sale in the Name Examples section. The primary focus of that section will continue to be examples of names from previous contests, however we will start displaying some of the names for sale as customers scroll through that page. We will do our best to rotate the boosted names so each name has an opportunity to get visibility in that section. We will also display relevant names for sale if someone looks for Name Examples by industry (e.g. Real Estate, Agency etc).
The new banners will not replace the domain logos. They will be used in different locations on the website, in order to drive increased exposure for Boosted names.
The purpose of this feature is not for SH to find ways to make more money - but to offer additional opportunities for creatives to showcase their names to prospective buyers. As always, we will continue to improve the capabilities based upon our ongoing learnings as well as feedback from the community.