Based upon our analysis so far, the new landers are outperforming the old design on all key metrics (e.g. bounce rate, time spent, purchase conversion).
In our experience, the only way to accurately gauge the impact of changes is by measuring them side by side, using the same time horizon. Comparing the sales to previous months can give false insights especially during the current economic climate. Therefore, our analysis has focused on an ongoing A/B test during the same timeframe.
On the broader topic, the sales will continue to be unpredictable for some time due to the uncertainty in the economic climate. Many buyers are holding off on making decisions related to their startups and domain purchases, until there is a bit more clarity on the direction of the economy. This is not unique to SH platform, and we are continuing to push forward with aggressive marketing to ensure high exposure for domains.