First of all, I would like to thank everyone for sharing your feedback and concerns. I would also like to take this opportunity to share our perspective. This change, like many other changes was done after a careful planning and after analyzing past contests, especially abandoned contests. Here is some additional information that might provide a better context for this change:
Based upon our analysis, the first 6 hours of contest are extremely crucial in setting a positive direction for a contest. Many CHs decide to stay engaged with a contest if they find that the entries they receive in the first few hours are at a level of quality that justifies their ongoing time commitment. On the other hand, if many entries received during the first 6 hours are of low quality, it is likely that the CH would not be as engaged during the rest of the contest, which leads to higher contest abandonment.
To illustrate this issue, here are some entries submitted in a recent abandoned contest during the first few hours:
If a CH receives dozens of these types of entries, that are “non brandable”, they will likely lose interest, even though some other creatives submitted higher quality entries during the exact same duration.
The reason to put these limits is to ensure that the contests are setup for a higher level of CH engagement during a critical time that can lead to abandonment in future.
3.The percentile score is based upon significant level of statistical analysis and while it may not be a perfect metric, we strongly believe that this important metric is fundamental to our platform’s goal to prioritize quality or quantity. If you have a 80% or higher percentile score, it is highly likely that you have found a way to connect with most contest holders by providing them names they appreciate. On the other hand, if you have a lower percentile score, it doesn’t mean that your names are of bad quality, it just means that they haven’t connected as much with the CHs, compared to some other creatives. If the percentile score is below 60-65%, it is likely that you need to change your submission approach and perhaps submit less number of names that are well researched.
Some of you have expressed concerns that a newbie can get lucky and achieve 90%+ percentile score. Please note that the percentile score is only calculated after a person has participated in several contests, and has demonstrated a consistent level of rating pattern across many contests. So if you just get one “Love it” in your first contest, it does not mean you will get a high percentile score.
Within the next 24 hours, we will be making a change to allow all users to participate in the contests during the “Early Access” period by using your points. If you have a percentile score of 80% or higher, you do not have to use your points to participate at any time. If you have a percentile score of 70% - 80%, you can join a contest during the first 3 hours by using your points. If you have a percentile score of less than 70 - 80%, you can join a contest during the first 6 hours by using your points. If you have been a successful creative on our platform for some time, it is likely that you have accumulated a large number of points. You will now have the ability to utilize those points to join contests even if your percentile score is below 80%.
Tu summarize, we believe this change will result in lower contest abandonment, higher CH participation and ensure that a higher number of contests are successful. We will closely monitor this change for next several weeks, and will continue to make changes to improve our platform.