I am thinking that if you changed the ‘No, Thank You’ option in the CH rating parameters to something like ‘No Way, Absolutely Not’, then we would receive more ‘On the right Track’ selections. Logically, a rating of ‘On the Right Track’ means that the name presented is within the guidelines of the brief whereas a rating of ‘No Way, Not Even Close’ is indirectly saying, did you even read the brief?
The current rating of ‘No, Thank You’ is so general it could apply to all the entries except for the one that wins, and this has happened. This rating is so general that it ends up being the default rating for about 80% of everyone’s submissions if a rating is given. Maybe the text needs to be less polite than ‘no, thank you’, the frownie face doesn’t see to be enough.