@ALDaisy1 re “not brandable enough, too generic” — shouldn’t it be the market (the ones actually shopping to buy a name) be the one to decide that, not whoever working for SH judging names that particular day? My view is that if a name passes the legal test, it should be Marketplace worthy and put out there to let name shoppers decide whether the names fit them.
I look at a lot of Marketplace names and SMH over them,but who am I to say what’s good taste and what makes sense? I have no friggin clue what Zillow or Yahoo are supposed to mean on their surface, but really, I don’t have to. All I have to worry about is whether they’re legal. If I want to pay my own good money for a dumb/nonsensical/too generic/not brandable enough name for my business, that should be my problem and my decision, no?
Imagine the failure Tinder would be if it was up to some Tinder judge to decide if you were good looking enough to make it onto that app. “Nope, nose is too big, too blonde, reminds me of my mother, good gawd do something about those big-arse ears”, etc etc etc.
On second thought, I think we deserve at least some sort of idea why our rejected names fell short, even if it’s a generic check off reason. I mean really, how much time does it take for a judge to click on a box? It’s better than SH breeding discontent over a process/decisions that currently seems to be done in the dark or arbitrarily.