Mark the Best Entries

Just want to know why do we have to mark our best entries. Does that improve our chance of winning a contest? I’ve been doing that when I’ve received a 4 or 5 stars for the entry, only then the Contest Holder will change his/her mind and downrates that entry. I would like to know the best way of avoiding losing the points.

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I believe 4 and 5 rated names automatically go into consideration, you only have to best entry lower ranked/non-ranked or hidden names if you think they are good enough to win