In my personal opinion, the most important thing about a logo is that a viewer can immediately see the words contained within it. If the potential buyer can’t see the words in the logo, “at a glance,” more than likely, the name will be overlooked. The potential for a sale is dramatically decreased.
We have a limited amount of Logo Redesigns at our disposal. I feel that I shouldn’t have to use any of my redesigns for something that a logo designer should all ready know (or has been trained to know.)
Words need to be distinguished in some way, in order to be seen. Either by Camel Casing or a space between the two words or a different color for each word.
Today is the Second Time that I will have to use a redesign because of this issue. My domain name shows up on my new logo as “leaflion.” As experienced creatives we can see the 2 words Leaf and Lion. But what will the buyers see? lea-flion? lea-fli-on? If there is no differentiation between the 2 words, their eyes will probably move past it.
This domain will probably only sell by type-in-traffic, unless I have the logo redesigned.
I choose to put my names on Squad Help because of the attention my names get through visual aesthetics, when a buyer is browsing through the site. I’m paying a higher commision for this privilege. I expect the buyers to be able to see that there are two words, if there are two words.
Therefore I am asking the SH team to please train the Logo Designers - that words must be distinguished in some fashion - so that they are readable “at a glance.” And I am asking for an “extra free” logo design when my name is not readable “at a glance,” please.
Just so you know, I camel case all the words that I submit. This designer purposely changed the domain name to all lower case.
Thank you so much for your time. @Grant