Important Edit: The details of this offering may change in the near future based on the feedback from our community. Follow this thread for any further updates. Below is the original announcement for better context"
We are pleased to announce a new Beta service that will allow the ability to list Squadhelp premium domains on external platforms such as Afternic (GoDaddy).
As per our policies, all listings are exclusive to SH. The ability to syndicate on external marketplaces will offer an even greater exposure to your domains. Your domains will not only benefit from the extensive Marketing and exposure at SH, they will also get additional exposure in uncurated marketplaces such as GoDaddy/ Afternic.
How will this work?
Squadhelp Registered Domains: All SH registered domains will automatically qualify for the syndication. No action is needed by creatives to enable syndication.
Seller Owned Domains: As per Afternic’s Terms of Service, only the domain owner is allowed to list the domains in that platform. Therefore, if you would like to include your domains in the syndication, you would need to transfer the ownership of your domain to Squadhelp after paying a fee(see below). Squadhelp will pay for the renewal fees for your domains, and you will have the ability to transfer the ownership back to your account at any time without paying any additional fees.
Most domains will be eligible for fast transfer as well as visible in Afternic Premium Network. Therefore if someone searches for that domain on GoDaddy or any other registrars within domain reseller network, they will be able to purchase the domain instantly from that platform.
Will there be a change in commission?
There is no change in commission for sellers. Squadhelp will pay for the commission to the partners from our share of the commission.
Is there a fee to participate in this program?
There is no fee to participate in case of SH registered domains.
In case of Seller Owned Domains, you will be required to pay a yearly syndication fee of $11.99 per domain. These fees include the yearly renewal for the domain (which will be paid by SH while the domain is in SH ownership). There is quite a bit of effort involved in transferring the domains to SH ownership, and transferring them back to seller’s ownership (especially when there are thousands of transfers involved). Therefore while a significant portion of $11.99 will go towards the domain renewal, the remaining will go towards the additional management effort/overhead in handling domain transfers and keeping the Afternic inventory in sync with pricing and availability. These fees will also cover any additional syndication partners we may add in future.
When will this feature be live?
We have already begun the first phase of syndication, and you may start seeing SH owned listings in Afternic over the next few days. Here is an example
For Seller owned domains, you will see an option to “Enable Syndication” in your Marketplace dashboard in the next few days. You will also be able to enable this option for only some domains in your portfolio (if you do not wish to enable this for all domains).
This is a Beta program, and we will likely make changes to this feature as well as pricing in future based upon our learnings from the initial phase.
For Seller owned domains, we will accept the domains in phases. During the first phase, we will accept few thousand domains and then this feature will likely be disabled for some time. This will allow us to manage the volume of domain transfers as well as work out any operational issues to make things more efficient.
This feature will only be offered for .com domains at this time (other tlds are currently not included). In addition, domains registered at certain registrars may not qualify for this feature (e.g. if SH doesn’t offer an escrow account with that registrar).
We also plan to announce additional syndication partners in future so that we can continue to increase the level of exposure for all domains.