I think SH offering a complimentary logo design is great and it’s one of the many things that set them apart from other marketplaces. When it comes down to it though, it must have a significant impact on the sell rate or they wouldn’t offer it free. So improving this aspect of the listings would benefit everyone overall.
I think many of the logos in the marketplace capture the essence of the names, but we should be able to have some influence over the logo design, complimentary or not.