Impatiently Waiting for A Chosen Winner

Trademarks can take months to approve. That sometimes is the holdup with choosing a winner.

Trademark Office Actions. About three months after your trademark filing, an examining attorney at the U.S. Patent and Trademark Office (USPTO) will review it. If there are issues with the application, you’ll receive a letter from the U.S. Trademark Office called an “Office action” that explains the problems and gives you a chance to resolve them. If you don’t resolve all the issues in your initial Office action, you’ll receive a final Office action.
Objections. Once your trademark registration is accepted, notice of the registration will be published in the Official Gazette. There’s a 30-day period in which anyone can file an objection to your registration. Objections take additional time to resolve.


Shouldn’t the person or company actually own the name or design before they try to trademark it. Technically, they don’t own the name until the creative is paid and the creative isn’t paid until a winner has been chosen. So, how can the CH trademark something that isn’t theirs?


SH provides legal trademark services

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Legal Trademark Services occur before the application is submitted to the USTPO. As I said, the CH can’t submit an application for a trademark if the creative owns the art, name, or whatever. And the creative owns the art, name, whatever until he/she is paid. Just because I submit a name in a contest here at Squad Help doesn’t mean I give Squad Help ownership of that name and I certainly didn’t give CH permission to receive a trademark on my work.


I believe that trademark contests should be in a separate category. There should be longer dates and a higher prizes.


Can we get your opinion here @grant ?

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Here is grants answer on
Contest Extensions & Award Distribution:

As stated previously, there are many reasons that can cause a delay in winner selection. Some companies have internal approval committees, others have regulatory requirements, while many like to perform extended testing and validation of their names before moving forward with a name. In some countries, it takes several weeks just to get an initial confirmation that a business name can be registered.

At this point we do not plan to change our policies for winner selection or contest extensions however we will continue to look for additional ways to work with the contest holders in helping them close the contests on a timely basis.


So may I ask what other different ways to adress this issue you’re looking for right now, as there were plenty of different ideas suggested, yet, it seems that all of them were rejected? And when we shall expect those different ways to come to life? @grant


As per our policies, CHs are not allowed to use a name (i.e. register a domain or file a Trademark) without compensating the creative.

As stated previously, there are valid reasons for CHs to take additional time to select a winner. In addition, there are situations where a response from CH is required before a contest can be awarded.

As always, we will continue to look for ways to improve all aspects of our platform, including winner selection. However at this point, there are no plans to make any changes to these policies.

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Another naming site I participate in gives the client 7 days to choose, then splits the prize between two creatives if they don’t. I definitely agree that SH should do something to prevent contests dragging on for months and months. Especially when you see the number of registered domains creeping up each month…?!?


I have been on SH just over a year now, and contests dragging on for months and months was probably one of the biggest surprises I encountered getting into the contests. I understand all the issues, like group decisions, audience evaluations, trademarks etc etc. But I have seen many contests just seemingly drift on for month after month, and the CH info (bottom right on the contest page) shows that the CH hasn’t even been active on this contest for a long time. So why are these contests allowed to drag on like this?


I’ve been here for 14 months and, for the very first time, I’m really starting to loose interest. Some things just don’t make sense anymore. Some CH’s keep asking for more ideas. I ( we?) sometimes end up submitting hundreds to a few contests…
" I’ll choose the winning name in the next few days"
We wait and wait and wait…months.
Hmmmm… Nope, it’s not worth it.
I’m not saying I am leaving SH for good but the enthusiasm is gone. Some people are lucky and smart enough to win several a month. Kuddos to them. I am not one.
Good luck to everyone :slightly_smiling_face::stuck_out_tongue_winking_eye:

Also SH won’t miss people who leave. The amount of new creatives joining the platform is, to say the least, overwhelming.


I fully agree that this is the main thing that gets frustration going and when the requirements for the name changes everytime names are submitted and then the CH just looks at the name and doesnt rate, kinda defeats the purpose of the SH rating us and also that playing a vital role in what contests and the amount of entries can be submitted per Creative.
I do feel that this needs to get looked at, that the CH should be prompted to at least rate the name and CH should have a limited amount of Draft changes that he or she could do on the original draft.



I don’t know. You may want to think about this. I agree with the not changing the brief many times and then down rating everyone that doesn’t any longer fit the requirements and thereby penalizing the people that had previously probably matched up to what had been asked. So I agree that maybe there should be another RATING ‘no longer fits’ and it not be a penalizing rating.

Otherwise, I wonder how many people … if we do something to make them rate all of the time and everything else … will then be complaining at how many more negative ratings they are getting. This is an iffy issue. To be fair, I rather no rating at all in a lot of situations versus negative ratings.

Remember … be careful what you ask for. May not like the alternative either.


Recently, when submitting a couple of names to a contest, I received a message from the CH implying / suggesting a minor change to those same names…
Let’s say my name was “skinny duck” ( on right track ). He suggested " Skinny Ducky"… I submit 3 more names along the line of his particular directions…
3 seconds later:
“No, thank you”
“No,thank you”
“No,thank you”
🤸🤸🤸🤹🤹🤹:ok_hand::ok_hand::ok_hand: :turtle::hugs::dizzy_face:


What’s the site? :shushing_face::smirk::wink:

I really like our platform. Except for what is called percentile. I only agree that ‘likes’ and ‘loves’ are simply necessary for split wins. But they are absolutely not needed to assess percentile. Sometimes the CH evaluates the entries immediately and then is gone. If I participate later, I can’t get good grades anymore. In addition, there is such a thing as luck. Many people do not win the lottery, do not get good grades, but live quite successfully. Some people at school had good grades, but now they are on the sidelines of life. Ratings are not the most reliable indicator. This is especially true for creative work.For me, an important indicator of professionalism is the number of wins, for example, in six months. SH needs to build on it. Because it comes to the point of absurdity. Among the accounts there are many those where there are no wins, but their percentile is very high. But old-timers with Tier A status and low percentile, are put in an uncomfortable position ahead of time and have fewer entries. If all our work is entirely based on the percentile, then we need to simplify its algorithm so that everyone can work comfortably. For example, remove CH blocks from his calculation. Or It needs to cancel the percentile for everyone who has reached Tier A. It’s my personal opinion.


Well, I don’t need any more competition, but it’s called NamingForce. :wink: Have fun!

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I’ve only been here 1 month but I’ve been browsing around the SH community forums since being here and have read posts and replies from years back. They all read the same. The feedback and suggestions for improvement I see currently, is the same as it was back when SH started.
I’ve definitely come across some great improvements and praises from people who have been here from the go, as well. Don’t get me wrong. But I’ve also noticed feedback that makes me feel discouraged knowing I (a newbie) have the same suggestions for improvement as others have had since the start.
That said, I know SH does what it can to improve and make this the best site out there. I understand there’s lots of limitations and aspects to what they are capable of changing and doing. I’m sure if they could improve something, they would.


UPDATE EDIT 6/05/2020
WON MY FIRST CONTEST, $300 BUCKS! :star_struck:
Guess you could say I’m professional now :wink::dancer:
As a newbie with no wins and 86% I have to disagree @Edukar

And you can bet I dang sure earned that Tier A status amongst all you seasoned winners and old timers. :wink:
It’s not as easy to achieve as you imply.

This link talks about how % is based on more than just good ratings…

Making CH’s ratings a part of what determines score isn’t such an absurd thing. This is, after all, about the CHs and what they think.

I work with CHs, clarify briefs, constantly check for updates and feedback, enter contests daily, so on. I earn those good ratings through work, communication, connection.
Is this not how you gained Tier A status and/or won contests?

You see, I could have the same sentiment as you toward winning portfolios and say that you oldtimers have low % and hardly no good ratings yet you all still win! lol :wink:
It balances out.

You said ratings do not indicate the greatness of creativity, yet later go on to say that the number of wins DO. This is contradicting, and unfair. Good ratings are determined and given by CHs, and so are the wins. We both earned what we have in the same way.

Now that you have a win, you want to make % and contest accessibility catered to winners only? That would feel really unfair if all you seasoned creatives and multi-time winners had seniority over me just because you’ve won before. That sounds like an unnecessary hierarchy.

I’m of the opinion and experience that % is calculated fairly, and wins do not equal professionalism.

I look up to all you seasoned winners and can’t wait til I’m in that bracket myself.