Dear Fellow Creatives,
I have been wanting to share with you the experience I had a couple of weeks ago running a logo contest. My husband and I are nonprofit consultants. We did a re-brand of our company (not the name, just the look) because we are celebrating 20 years in business and we want to attract new types of clients.
The contest went so fantastically that it literally made me cry. It was CRUCIAL to us to get our new image right. We knew what we wanted going in, too. I wrote a brief that was way too long and messaged creatives almost every day.
The part I wanted to share with you is about how it FEELS to be on the CH side of the computer. It is incredibly exciting. Our future depends on getting it right. It was VERY emotional for us. We wanted to connect with the creatives so they understood how important it was to us. That is how CHs feel about their contests.
My husband/business partner, who knows I am a Squadhelper, was SHOCKED at the quality of the submissions. He worked with a branding agency once that ended up giving his org a name that the board of directors came up with on their own, and a logo that was so fundamental it was laughable - all for the small small price of $17,000. No, not kidding. (It was a board decision to go with that branding firm…ugh, welcome to the nonprofit world).
Anyway, several logonistas kept coming back. They worked so hard for us. It was so hard to choose!!! But most of all, the entire process rejuvenated us. It was SO important to us. I created a new web site, too. Our logo is PERFECT!! Thanks to @Inno who was so awesome.
So, in case you didn’t see our logo on the winner board, here it is. We’re so proud of it. It is everything we are. I can’t wait to see what tomorrow brings with our new image. Not some stuffy consulting firm!!! Not some know-it-alls! People who love people and help people who help people!!!
Thanks for reading and thanks to any of the logonistas who actually read the forum and participated in our contest. We are so grateful.