I probably should have put this under How to Improve this site, but I wanted to get feedback from other creatives as a stand-alone post.
I’ve run into the issue of CHs saying that a name is "too much like…(fill in the blank)… and I feel that CHs are passing up really good names because of it. For example, let’s say you submit PrettyBook (fictitious name, but it probably exists somewhere) and the CH rejects it and says “too much like Facebook”…
I feel like CHs may be rejecting great names that are using common words…names that could be “like” another name but are not the same name and definitely not in the same business.
How does this work with trademarks? Does Facebook OWN the words Face and Book so they cannot be used in any other name? (probably not!)
I an wondering if SH could give more direction to CHs up front so they can feel more comfortable with names like these? What have other creatives encountered along these lines?