Can there please be something explaining a little about trademarks to CHs? Maybe something along the lines that suggests that just because a name or, rather more precisely, a word is trademarked that it does not mean it is necessarily a conflict for them. Giving a sea of orange just because of potential conflicts does them no good and us neither if they don’t realize that TMs are a bit more complicated than that. There are some words out there that have 2000 TMs on them, it doesn’t mean that any of those trademarks will be a possible conflict for them and that is where a bit of leg work on their part may be required. But so many contests want real words and to have free domain names, and free trademarks. This is becoming too complicated and to get turned away right out of the gate just because the TM checker marks as a potential conflict (without explanation o how certain conflicts can exist or even how seeming conflicts may not be conflicts at all) is making things more so. That means there is so many entries they could like or even love if they just knew that there is a chance their name is able to be trademarked, just depends on industry and usage. If they don’t understand this then they are not only doing us that spent so much time figuring out names for them – a disservice, but they are doing themselves a disservice too.
Edit: I just think it would be very useful and informative for CHs to know that they could be turning away names they liked or may be limiting their choices if they assume just because they see ‘potential’ conflicts that an ‘actual’ conflict exists or because one doesn’t exist that there wont be conflicts down the road. The only way to find this out would be to enlist the help of SH, if you all can do this, or seek legal TM advice. It’s a bit harder, and more steps, and maybe even more expensive than what they planned – but an often mandatory part of the process as it is.