One of the top priorities to improve SH platform and increase conversions, is continuous optimization on search performance. It is a well known fact for any search derived platform is that more relevant search results leads to more conversions and lower cost / conversion.
SH AI is doing a decent job but it is still not mature enough in my opinion due to other elements in the platform that are lacking, an AI needs strong signals to learn from, and these signal in our case are “Name”, “Description”, “Root Words” and “Categories”. However due to many factors these signals are not reliable all the time because descriptions tend to be confusing for the AI. For example if domain is about “Decors” but the name is general then the author will put in the description all possible uses such as “decor, beauty, App, clothes…etc” and thus AI ranking will not be accurate.
Better approach in my opinion is to simplify things for the AI by relating the “words” in the search to the main “categories” as #1 ranking signal, then using other data such as (description, root words) as a secondary ranking modifiers. For example if someone is searching for the word “building” then domains belonging to “construction” category should be ranked higher, followed by domains related to “Real Estate”,…etc. After initial ranking then description and root word modifiers can be used to adjust the sorted results more.
For this I think the most important thing ever for SH to do is to optimize categories to the extreme, they must do extensive research and data evaluation on what categories to add, what to remove, what to merge…etc. And that should be based on users behavior, search keywords data and historical sales.
I have looked at the categories and I have the following suggestions:
Abstract / General Category
Inspired from this excellent article in SH blog I believe it is important to have a separate category for Abstract names, this category can be called “Abstract” or “General”… or whatever suitable.
Why this category is important? because there are many abstract names with broad usage and can work for almost any business! for example think about “Amazon” this name can work for almost any business type (Tech, Retail, Travel, Cafe, Green, Organic, Drink, Gardening, Hotel Name,…etc). I have some domains in my portfolio that I had hard time classifying because they are too abstract which gave me headache in deciding which categories to chose (I ended up writing many possible uses in the description).
The benefit of this category in my opinion is that some companies maybe looking exactly for Abstract names that are not related to anything, surely there is the “MadeUp” names filter, but that is not enough, because many abstract names are “real words” or “blends” or “play on word”. Also showing a separate “Abstract” category will be beneficial in drawing users attention to it while they are searching.
This category is a must in my opinion and should be added as a separate category. There are many contests opening every day from Graphic Design companies. and I feel the “Internet, Tech, Software” is too broad to be used for Graphics Design (ex: too many irrelevant names will show up).
Software & Coding Category
Should be also a separate Category because it is a huge field by itself. SAAS is huge industry and it comes perfectly under this category. Coding & programming is also a huge industry and deserves having a strong category for it.
Deserves to be a separate Category
Internet & Networking
Internet should be a separate category and Networking should be included with it!
Marketing & Sales + Marketing and Advertising
These 2 categories are almost redundant to each other and should be merged in one category!
Games & Recreational
Is confused with “Gaming” category and should be renamed to “Recreational & Hobbies” IMO.
Gaming category should be the only category for video games
There is no category suitable for “Cafes” so I suggest to change this category to “Cafes & Restaurants”.
Deserves a separate category in my opinion
Internet of Things (IOT)
Should be removed if “Internet and Networking” category is added
Payment + Payroll
Can be combined together
Deserves a separate category
Social & Networking
Should be changed to Social Networking!
Medical & Dental
Should be renamed to just “Medical” because there is separate category called “Dental” which is confusing redundancy!
Event Planning & Services + Events & Conferences
Should be merged in one category
Finance + Fintech (Finance Technology)
Should be merged in one category called “Finance & Fintech”
I am not sure why this is a separate category! should be removed in my opinion because it is covered by “Food & Drink” and “Catering”.
Home & Garden
Should be renamed to just “Garden” because we have “Home” category
These are my suggestions, please feel free to share your suggestions and feedback.