Are Contest Holders becoming more difficult to please?!

I’m not about to launch into a rant about how much easier contests were to win “in the olden days”! This is just my unscientific opinions here. I have been on SH for a couple of years, won a few contests and split a few more. What I’m seeing now more and more, are contests that attract 2000 or 3000 (and more) entries, and yet the contests close with maybe 1 or 2 Likes, a handful of Loves and all the rest as NTY. Are the CH’s becoming pickier, or is this a reflection on how much more difficult it is to come up with a winning name (with matching dot com)?