Hi BrandsEmerge and welcome to SH!
I wanted to pipe in because I am a stats-lover. I have kept a lot of data on my shortlists and sales and tried to figure this very thing out. Turns out, there is no rhyme or reason. Your shortlisted name looks very promising because 18.52% is VERY high. That does help to get some idea of how popular a name is. But the funny thing is: from what I have seen, that rarely plays a role in sales (or mine anyway). What does is the right buyer finding the name here, which is silly and obvious but it seems to be true. I have sold names that have been shortlisted 20-215 times. I’ve sold names that didn’t have a shortlist for well over a week. (I keep track). I have also NOT sold names that were enormously popular in a single month.
One of the cool things SH has on the marketplace dashboard is that when you sell a name, it shows you what other names the buyer searched before purchasing yours. I have found that really interesting.
We all need a crystal ball, that’s for sure. I am always excited to see which of my names is “next” to be purchased and they are all over the place in terms of industries, etc.