Several of you have asked good questions about the Instant Recommendations feature which we plan to launch this week. I am starting a new topic, to provide a greater level of insights into how the instant recommendations will work and how they fit into our Name Genome project, which we are extremely excited about.
First and foremost, this is a Beta program, and it will go through multiple iterations of improvements, based on the learnings, as well as feedback, from our key constituents: our creative community and our contest holders.
Secondly, participation in this program is entirely optional.
The initial phase of this program will actually require an “opt-in” instead of “opt-out”–which means that if you do not wish to participate in this program, you do not need to take any action. Only if you “opt-in” to this program, your previously submitted names will be eligible for participation in this program.
So how does it work?
As you might be aware, our creatives have submitted more than 4 million names in our platform. Many creatives have submitted thousands of names, and they may not be able to easily recall their past names that might be a good fit for the current contest they are about to enter. We have been working on a sophisticated technology that evaluates “characteristics” of previously submitted names using several factors (such as business category of contest, style of name, type of name, country of contest holder, ratings received in previous contests etc) so that we can determine potential name recommendations for new contests that are looking for names in similar categories.
The recommendations will be offered in two ways:
- Instant Recommendations to contest holders:
These recommendations will be offered automatically by evaluating previously submitted names of creatives who have opted into this program. The recommendations will be offered to contest holders in a different tab, and they will have the ability to “import” any of these recommendations to their contest. Once these recommendations are imported, these become normal entries, just like any other entries in the contest.
This option is suitable for those creatives who may have previously submitted a lot of entries, but do not have the time to participate in every new contest. This option allows you to let the platform recommend your submissions on your behalf, and therefore, continues to offer the ability to potentially win new contests without explicitly entering those contests. You can still submit additional entries to those contests (these automatic recommendations will not count against your limit).
On the other hand, if you like to have greater control over your submissions (for example, if you would like to keep track of which names were shown to which contest holders), this feature may not be a good fit for you. Specifically, you will not be able to report any domain registrations that might happen if the names were recommended in certain contests (since these recommendations will dynamically change over time). If, however, the contest holder imports the entry to their contest, it would be treated as any other entry, and you will have the ability to track the entry as well as perform other actions such as reporting a domain registration.
If you would like to opt in to this program, you will need to go to My Account page, and click on “Automatically show my past entries as recommendations in new contests.” This option will be available in your account page within the next few days, once this feature is live.
If you do not wish to participate in this program, you do not need to take any action.
- Smart Recommendations to Creatives
In the near future, we will also be adding a smart recommendation feature for creatives. This option will be available at the time of submitting entries to new contests. You will be able to see “smart recommendations” from your previously submitted entries that might be a good fit for the current contest. You will then be able to decide whether or not to submit those recommended names to the current contest. These names will be submitted just like any other entries, and will come with similar tracking as if you were submitting a new name yourself. We are simply recommending some potential names and leaving the decision to you whether or not to submit them into the contest. This feature will not be available immediately. We will announce when we have added this to the platform.
We are excited about both the above features and we believe that this will not only offer additional monetization opportunities to the creatives, but will also allow Contest holders to choose from an expanded set of high-quality name suggestions.
Please note that we will continue to work on improving our algorithms, as we collect more data and learnings from our initial implementation.
As always, we welcome any feedback and questions from all of you.