We have done some additional research to understand why contest holders abandon contests. We spoke to some Contest Holders to get their direct feedback. One of the reasons they stated was that they get overwhelmed with the large number of entries, and feel they do not have time to go through so many options. We believe if we help them shortlist the entries, there is a much greater chance that they would select a winner themselves.
Therefore, we are introducing few additional changes, which will likely increase the CH’s involvement. We will implement these changes in two phases. The first phase, which is effective immediately is intended to engage CH in the winner selection process if they have not selected a winner for more than 30 days. Most of the process remains the same as before (with the exception of random winner selection in the end):
- We will continue to invite Best Entries in case a winner has not been selected for 30 days by CH (same as before)
- We will shortlist the entries from the pool of top rated entries as well as Best Entries based upon the criteria previously mentioned (same as before)
- Instead of randomly selecting the winner from the shortlisted entries, we will contact the CH again with a list of the shortlisted choices and ask them to pick a winner from this list. We believe that by giving them 5-10 curated options, they are much more likely to pick a winner.
If we find that this approach works well, we will also implement the Phase 2, which will offer a complimentary service to Contest Holders, where they can ask for our team to help shortlist the entries as soon as their contest has ended. In that case, we will follow the Best Entry/ Shortlisting process immediately after the contest ends.
Our goal is to minimize contest abandonment and we are now going to focus more on eliminating the root causes of contest abandonment instead of inventing new ways of winner selection for abandoned contests.