As many of you are aware, we have made several changes to the winner selection process for abandoned contests. In fact, some of these changes have been too frequent. The intent for these changes has always been to make the winner selection process as fair as possible. However, we are finding that unless we remove SH team’s involvement from the subjective decision process, we will continue to have unhappy creatives who think their name should have been picked as winner. Our team receives several emails after every contest winner is announced, questioning why that name was selected, and not theirs. Frankly, there is no good answer because we know that most creatives submit very thoughtful entries in the contests, and many of them rightly feel disappointed when their entry is not selected. However, when our integrity and business ethics are questioned, then we know something is amiss. It has been suggested by few creatives, that we “favor” a select group of creatives in awarding prize for abandoned contests. It has also been suggested by some that we have “planted” fake creatives so that we can award the prize to them (and circumvent awarding the prize to real creatives).
We pride ourselves in running a transparent business that is built on a foundation of ethics, and trust. The only reason we have an extensive winner selection process for abandoned contests is because of our belief that all good entries should be considered, especially when the CH abandoned the contest before seeing or rating all submissions. However, this kind of involvement is leading to dissatisfaction among several creatives , that can only be addressed by removing the subjective element from this process. Therefore, we are announcing yet another set of changes to our winner selection process. However this time, these changes are going to stay because we have concluded that SH will not play any role in winner selection that is based upon a subjective criteria. You can read about the changes here:
With these simplified rules, we believe we can spend more of our time on finding ways to reduce the contest abandonment, and improving the feedback process between CH and creatives. We are also introducing more “check ins” with the CHs to continue to remind them about the importance of ratings and feedback. While everyone may not agree on how best to handle abandoned contests, we believe the more important aspect is to find ways to reduce contest abandonment, and we plan to focus much more on those aspects going forward.