The White Label Marketplace is great and SH has been getting so many things right. I really have to applaud SH for the implementation. But the WLM has one major flaw for sellers that perhaps SH could address.
Because Squadhelp facilitates the transactions, gives support etc., every mention of Squadhelp.com in the WLM can take buyers away from the WLM to check out Squadhelp. Once that happens, sales can be lost because potential buyers see the option to launch a naming contest, the option to browse more domains… and so, unless they’re 100% interested in a specific name/domain- once they leave the WLM to check out what Squadhelp is all about and if it can be trusted- they can be easily distracted and explore other options outside the WLM.
For SH- the current state of things is a win win situation. SH either gets a sale at the WLM or gets traffic and potential customers for SH’s contests or the premium marketplace. For WLM sellers, however, this situation isn’t good. When you have a potential buyer in your WLM marketplace, looking at a domain or browsing around- you want to keep them there in your closed “ecosystem” so they would make a purchase from your brand. The last thing you want them to do is start checking out other sites that offer competition (in SH’s case, both the contests and the premium marketplace domains are a competition for the WLM).
My suggestion is for Squadhelp to separate the support and the escrow from the Squadhelp name. Perhaps form another entity, maybe with a separate site. That way, when the WLM mentions that the escrow and/or support are provided by, let’s say: BuyerServices.com for example, people who check it out will just see a site that focuses on services that aren’t competing with the WLM so they’d be focused on the name they want or browsing the WLM of that specific seller.
I’d be happy to hear feedback from other WLM sellers and SH’s response (@grant).
Thanks for the consideration.