To put things in perspective for you, @hollygirl, and others and why I look up to all of you .. I have been here a year. I have had 7 wins. 5 splits (when we were still under the random luck of the draw way) and 2 actual wins where people actually selected a name for the one, and a tagline for the other. You've been here two years and accumulated so much more. Your names are always so brilliant and fun too and I really like your quirky ones that you've had. You and so many others are like idols to me, you all have inspired me to actually study branding and marketing for this past year and I can now say that I know quite a bit (although it doesn't seem to do much of any good here, sometimes it does in rare occasions). So I have you all to thank for inspiring me to expand my knowledge about something that someday may come in handy.
For me, I have hundreds of likes and dozens of loves, I just am rarely chosen. I've been complimented on the amount of time, thought, originality, and research I put into my submissions and I've also been complimented many times on my writing abilities -- I just have yet to hit that mark for most contests. They seem to like and love all of this but others have amazing talents too. Like you and so many others. I keep telling all of you that I look up to you and I admire you and all these great names you come up with and I mean it. If it weren't for you all, I would have quit a long time ago.
Some of these names that win are complete headscratchers for me, go against everything I have recently learned in branding, and often part of the no-nos that you try to avoid as a startup or business owner because how quickly the name can expire, or how the public may react to it, or TM issues, or many other things. I won't submit things along the lines that some of the winning ones do, because to me ... it's not about winning first -- it's about actually finding something that will work for the CH, the business, the product, and not be too gimmicky or like 5 million other businesses out there. Alas, it works for some people, though. I won't put my need of winning, money, or improving my stats above actually trying to help CHs and their businesses. So many of you that I admire, I've noticed that you try so hard to avoid those gimmicky, cliche, just like a-b-c to the 45th degree type names as well and that is why I always try to check the recent board once a week and like the ones that follow what I've learned and what makes sense. You and several others are always up there and always getting my likes. But I think those names that we try to stray from most times is what makes us not win a lot of the time.
That's what is so iffy about these types of things. Some people crowdsource to avoid doing and then think that their job starts and ends at that. Not true. Not in my opinion, at least. With this type of crowdsourcing, I'm a full advocate of making informed decisions. You have to be informed and understand certain aspects, elements, and factors before making a decision that's going to be beneficial or harmful. If we try to take these things into mind and submit along with that and the companies' ideals -- sometimes our submissions aren't going to be as 'millennial' 'hipster' or uber google wannabes as they're hoping for. Sure, there are going to be those submissions that are and seem cool at the time, but will it be beneficial for them in the long run? That's what I struggle with and some of us do. We aim to please, we aim to actually be 'creative' and sometimes the creativeness falls flat.
However, I implore you to think of all those aspects you do think of, all the time you do put into this, all those times it takes you an hour just to come up with one good name (only to get a NTY), all those loves and likes you actually get, all the times you are shortlisted, and all the times you can be proud of your name (despite rating, win or losing) and know that is a sign that you're still doing well. A lot of you have talent, and like hollywood and like art -- harsh critiques don't mean that you're not great and that you're not talented. Your rating (on each entry) and your percentage do nothing to speak for your true abilities as it's based upon personal opinion (sometimes informed, sometimes not). Everyone's opinions differ for different reasons and everyone has different things they think is talent/art/creativity. You're still here, you're still hanging in there, and while faith and self-esteem wans, ebbs, and flows -- you still have talent which will be of use, just have to keep putting yourself out there to find the one that will appreciate all you offer for them.
Hang in there to you, and to all that need a pick-me-up. Hope this helps and inspires you to just go 'onto the next' and keep trying.
By the way, happy anniversary too!