This is a good point. We will update the platform so that submission rejection and automatic withdrawal will be based on URL, not name.
This will allow multiple submission of--for example--winning name Atlas, as long as the URL is unique.
However, please be aware that while the platform will allow duplicate names, the continual and consistent submission of winning names will still be a violation of policy. Also, the use of technical variations to "game" the platform is also a violation. If a name is rejected, adding inc, co, etc., to the URL is not allowed.
With this in mind, we have launched two new resources to help Creatives who are struggling to come up with custom names expand there name development toolkit and create awesome, custom names more quickly and effectively. (Because this--at the end of the day--is the true point of all of the policy updates.)
Please bookmark these URLs and continue honing your naming skills. (You're participation is appreciated!)
Please give us a bit of time to make the above mentioned updates.