I am fairly new here when measured in time but ancient when measured in entries. One of the things that I struggle with is the "ending" when it comes to creating a brand name. I know that everyone wants a 4-5 letter word with no vowels that's exactly like Facebook and evokes a spirit of passion. However, when it comes to an ending, it seems overly complicated. Especially when the ending can make or break domain availability. I am not sure if there is an easy solution. It just seems to me that I could have the same name with 20 different entries i.e. co, ltd, unltd, Corp, design, services, solutions, etc. After I submit my initial entry, I have to ask myself...."Self, should you add a bunch more entries with different endings?". I usually answer no. However, it would be cool if there were a CH driven solution to this.