It definitely should not be allowed, in my opinion. First, imagine the outrage of the CH whose name was pilfered and how that would reflect on SH as a company AND on us as creatives. It is in our own enlightened self interest to always keep the reputation of SH in mind when we participate here. I do think that sometimes it is easy for a creative to accidentally come up with a name that already exists out there in the millions of company names there are, but to use a name like that on purpose is wrong. I've seen a lot of things here and sometimes I remember company names that would have been perfect for a CH but why would I want to give them the name of an existing company? Sometimes I think oh man would that have been a great name for them! I wish I had thought of it before that company did! But I don't sub them.