We continue to see a great response from our Instant Domain Marketplace. As a result, we are announcing some changes to this offering:
Currently, all our domains are listed for a single price of $599. Since each domain is different, we believe their selling price should take into account the quality of the name as well as market factors. We will be updating the selling price of the listed domains, and will set a price based upon an internal marketplace appraisal.
Increase in Marketing and Visibility
Squadhelp will invest even more marketing and advertising money in promoting these domains for sale. In addition, Squadhelp will invest in creating a visual logo for all the names being sold, in order to further increase the marketability of the domain names.
These changes will offer a potentially greater monetization opportunity to the creatives. In our updated pricing structure, the creatives will receive the greater of $300 or 40% of the final selling price. So for example, if the domain sells for $2000, the creative who submitted the name will receive $800 award when it sells. If the domain sells for $599, the creative will still receive the $300 award amount.
The instant domain marketplace is designed to minimize or eliminate any financial investment from the creative community, while allowing them to protect their high-quality names from being registered. To recap, here are few benefits of listing your name on the Squadhelp Instant Domain marketplace:
a) No initial investment from creative - Squadhelp pays for any domain registration fee to purchase the domain
b) No listing fee - several marketplaces charge a listing fee to list a name for sale in their marketplace. At Squadhelp, there are no listing fees to list a name for sale.
c) No cost for the visual logos - For a limited time, Squadhelp will make the initial investment needed to create a visual logo for the approved names, that can further help in promoting the names.
d) Protection from registration - Since Squadhelp registers your approved names, you can continue to submit them in relevant naming contests without worrying about the names getting registered by someone. In the future, the CH may have to pay.
e) Benefit from increased marketing and advertising - Squadhelp invests significant amount of marketing money across various channels to bring relevant customers to our platform. The additional marketing spend to promote domain marketplace will lead to significantly higher visibility of your listed names.
f) Curated selection = Better Discovery - We are different from other marketplaces in that we only allow a very selective list of curated names on our marketplace. As a result, your name does not compete with thousands of other names in the same category - resulting in a much higher likelihood of discovery and purchase.
In the next few days, we will also introduce "Marketplace Contests" which would allow creatives to submit fresh and unique names for certain styles and themes where we see a relatively higher interest from customers. If those names are accepted by SH, they will be listed for sale in the Squadhelp Instant Domain Marketplace. More to come on this soon.