As always, we appreciate everyone's feedback. In order to make the discussion constructive, we do however ask that if you do not like the current changes, please also include a proposed solution. We will consider everyone's feedback. While suggesting a solution, please keep in mind the following objectives:
The winner selection process must be as transparent as possible, and it must minimize or eliminate any room for bias, chance, or subjectiveness. Therefore, any of these methods will not work:
a) Squadhelp team assessing the specific entries for suitability and picking a winner. Names are subjective and the Squadhelp team can not take the place of CH in selecting a winner. In the past when we had done this, it led to significant concerns from creatives who felt their names were equally good (if not better) than the names that were selected by SH.
b) Random selection of winners when there are multiple high ratings in a contest. If multiple creatives received high ratings or were added to the shortlist, then selecting only a small group of creatives based on random selection leads to resentment and concerns about favoritism. All creatives who received high ratings are in the same position (that their ideas were liked by the CH but for some reason could not be selected as winner). Rewarding only some creatives based on random selection leads to apprehension about how "fair" is the selection method. Although we have kept the random selection as a solution for unrated contests, we do not intend to do this for contests which have high ratings or a shortlist.
The reason we introduced a "5 Love It" requirement for Unrated contests is that it creates an additional incentive for those creatives who have worked hard during the previous month. There are more than 100 creatives who fulfill this requirement each month, so we do not expect that the random selection will end up picking the same group of creatives in such contests.
Over the next few weeks, we will be implementing several more features to keep the CH engaged, and encourage them to build a shortlist of not more than 6 names.