I had a chat recently, relating to such a contest. It seemed like the CH wanted a catchy name and tagline, all in one. So I queried it. Only once I reported it, I went back to read what it said again. I realised the tagline, was exclusive to the name only - they wanted a catchy name that sounded like a tagline. When the person I was chatting to got back to me, after I said I may have got it wrong, they said they had to read it back to themselves as well. Because it did seem like they were asking for a combo, at first glance. But they did reference it to the name.
So sometimes it's just how they chose to write their sentence, more than asking for a combo. I noted that I needed to read the sentence several times back to myself, before reporting it. When in doubt though, it doesn't hurt to chat to someone else, for a second opinion either.