I don't think a name should be short-listed just because it was rated a love. It literally makes no sense to me. It's essentially 2 identical love it lists...that's not confusing at all...lol What sets them apart?
I was initially excited about the shortlist because I thought it was going to work much like my "winner's circle" idea.
@grant What did SH set out to accomplish by adding the shortlist feature?
I think the shortlist would be much more effective if the CH had to shortlist a name themselves. Once manually shortlisted by the CH it should be automatically rated a love (if not already) on the creative side, but only show in the shortlist on CH side. That way there is a shortlist of true contenders and a potentially longer list of names that were on point but not gonna make the cut.
The benefit of this is that it curbs the CHs need to downgrade a love simply because it won't be the winner. When this is done it's a misrepresentation of how well the creative hit the mark and hinders the guidance aspect. Many of us return to the same contests many times throughout its span and review previous entries and ratings before submitting new entries. Seeing no thank yous on something that was a love is misleading our judgement of what struck a cord and what didn't, unless you happen to remember it was downgraded.
However, if we keep the shortlist and love list independent of each other a CH can rate an entry a love with absolutely no intention of choosing it as the winner, yet effectively communicating to the creative they are digging what they're doing, and to keep it up.
Now, if the CH decides that a shortlisted name is not going to work after all, they simply remove it and it will automatically return to the love category. This allows them to sort through their shortlist of personally hand picked names and essentially downgrade them for sorting purposes without deteriorating the primary communication tool.
Also, in my idea of how it should work, I think a name should only be frozen if it's shortlisted.
I truly think doing it this way would benefit everybody and cut out much confusion. Not to mention it would help alleviate the emotional roller coaster ride creatives go on when names are seemingly loved then loathed. Please consider