I'm sure a question was asked, which I can no longer find, but I'll answer it here.
If you submit a name through an ID Marketplace Contest that SH approves of, you get an email that states:
We just wanted to let you know that one of your entries, xxxx.com, is a strong fit for Squadhelp Domain Marketplace. If you are not familiar with Squadhelp Domain Marketplace, you can read more about it here:
Participation in this program is optional and you are under no obligation to submit your entry for consideration for Instant Domains. However, if you are interested in this opportunity, you can submit your entry by following this link:
Please remember to classify your entry for the appropriate business categories, and include a catchy description in order to maximize the liklihood of selling this name.
Further, on your submission you get a thumbs up and a note that looks like this:
This is great SquadHelp, thanks very much!