Have any of you read Murder Must Advertise by Dorothy Sayers? She was a copy writer at one point in her life, and this novel is set in an advertising firm. Some of what you mentioned (@lightless) brought a line from her story to mind, "that the most convincing copy was always written with the tongue in the cheek, a genuine conviction of the commodity's worth producing--for some reason--poverty and flatness of style."
I'm sure that's not true all the time, but it's a comfort to me when I find that the CHs that like my names are ones whose company/product is something I know nothing about and just popped something down on a whim. Every time I have come up with what I am certain is a clever, appropriate, catchy name, it invariably receives an "on the right track"from the CH.